Boutique Stay at San Marcos La Laguna
Lake Atitlan, Guatemala
Client: Boutique Airbnb in San Marcos La Laguna, Lake Atitlan, Guatemala
Objective:
This boutique Airbnb, nestled in the picturesque village of San Marcos La Laguna by Lake Atitlan, was looking to boost visibility and increase bookings by attracting adventurous travelers who value tranquility and natural beauty. They had a cozy, artistic property, but they lacked high-quality content to fully showcase its potential for digital marketing.
Challenge:
The property was situated in an incredibly scenic location, but the previous images didn’t convey the peaceful and rustic charm that made it such a special retreat. The owner wanted to reach a broader audience, including digital nomads and eco-conscious travelers, but the content needed to better represent the unique experience of staying there.
Solution:
We captured the essence of the property and its surroundings through vibrant, authentic imagery. The content focused on:
Interior shots showcasing the cozy, bohemian vibe of the Airbnb, from the warm wood finishes to the handmade furniture.
Outdoor lifestyle imagery capturing guests enjoying yoga on the deck, swimming in the lake, and exploring the surrounding nature trails.
Cultural moments that highlighted the local culture of San Marcos, including community interactions, local markets, and beautiful sunset views over Lake Atitlan.
These images were used across Airbnb listings, Instagram campaigns, and email marketing materials to position the property as the perfect escape for those seeking peace, culture, and adventure in an off-the-beaten-path destination.
Impact:
Since launching the new content, the Airbnb saw a 30% increase in bookings within the first month, as well as a significant rise in social media interactions. Travelers were drawn to the authenticity of the images, and the property quickly gained traction as a top-rated location on Airbnb for nature lovers and creatives. The content also contributed to a more compelling story about what guests could expect, increasing overall booking confidence.
Testimonial:
"We’re thrilled with the results of the new photography! The images have brought so much life to our listing, and we've seen a noticeable increase in bookings. Our guests now have a much clearer idea of the experience they’ll get, and we’ve gotten wonderful feedback on the photos."
— Javier Gonzalez, Owner, Boutique Airbnb, San Marcos La Laguna
Services Provided:
Lifestyle Photography
Content Strategy & Creative Direction
Social Media Strategy
